Campaign: in 2017, Ben & Jerry’s launched their Non-Dairy line in the EU and launched new flavors in the US, and markets were looking to promote these launches within Instagram stories - a format which had not been ordinarily used for product launches.
Design and Animation: By utilizing and combining photos and video from the original marketing launch assets, we created animations fit for Instagram stories by overlaying graphics, brand typography, and adjusting sizes to fit the specs of the platform.