Campaign Summary: In 2018, Ben & Jerry’s global markets were looking for a way to update their current marketing assets and create new assets for their annual flavor launches. The idea for these assets were to display current and new flavors in a new and exciting way for markets in Asia and South America. Creative ideation for these photos was sparked using insights from Ben & Jerry’s US marketing assets.
Role: Content Strategist, Production Manager, Creative Director… and hand model
