Project Summary: 1% for the Planet needed a redesigned website that could clearly communicate the organization’s mission, better educate prospective partners, and drive more conversions and donations. The project also aimed to bring the updated branding to life, reflect the organization’s global reach, streamline internal workflows, and create a flexible and scalable foundation for future growth.
My role was to lead the project—from selecting the platforms and integrations—to auditing over 100 web pages, and working cross-functionally with key stakeholders to ensure the updated messaging and design reflected the organization’s goals. The new site served as a clear, inspiring, and accessible hub for a diverse network, helping visitors understand who the organization is, what it does, and how to engage with it.
Tools: Transitioned website from Hubspot CMS to Webflow; additional third-party tools and integrations included Typeform and Hiver
Project Highlights:
Implemented WCAG 2.0 compliance into redesigned site and workflows
Created a new web brand style guide, implementing design best practices for maintaining site
Optimized site architecture and implemented SEO best practices
Updated lead gen “Join” form, increasing conversion rates by 50%
Utilized Figma for wireframing
Pre-redesign:
Post-redesign:
